THE ARCHIVES
Here lies good ideas that died along with good ideas that lived but are too old, including some TV. Radio? Print? What are those things? For those of you who don’t know, keep scrolling. I
For the Back-to-School season, we wanted Famous Footwear to contribute to the anti-bully movement in a way they only could—create a shoe insert that alerts students’ teachers and parents when being bullied. Paired with smartphones, the insert uses tech to measure the physiological spikes that occur in the body. Unfortunately, this idea didn’t was out of budget, which means it’s still available to investors—just saying.
MISSOURI LOTTERY |SPORTSCATION
For the Summer of 2016's "Second Chance of a Lifetime Promotion," the prizes consisted of amazing sport packages, from winning a golf trip in Scotland to tickets to the Superbowl. Since sports fandom is clearly rampant, we created a campaign that shows how fans behave when they have sports on the brain.
OLV: 30 | SILENCE
BRITISH STERLING
Launched in 1965, British Sterling was the cologne for men. But as more and more celebrities launched their own products, British Sterling lost its allure. To modernize the brand, we gave it a make-over, while keeping the equity of the horse – yes a horse.
OLV: 45 | BLACKMAIL
