JENNY GRANT | WRITER

MAYTAG|POWERFUL PEP TALKS

We partnered with Twitter to sponsor weekly NCAA Football highlights from top games, teams and conferences across the country. To make this content relevant to the audience we created 15-second football themed, pre-roll videos and tweets, including our own Maytag Man emoji to be shown throughout the season. Without changing the humor and tone of the Maytag Man, we gave him a new cast of characters to play with in the world of College Football.